During its illustrious historical past, Rolex has sponsored and connected itself as a brand to some of the most essential chapters of historical story. From Sir Edmund Hillary sporting a Rolex Explorer on his wrist, as he triumphantly conquered Mount Everest for the initial time alongside Tenzing Norgay in 1953, to a Rolex Deepsea Challenge watch, which survived becoming connected to the submersible that took James Cameron 10,908m into the depths of the Pacific Ocean, to attain ‘Challenger Deep’, the deepest stage of the world’s oceans!
These essential advances in view technologies have often been significantly a lot more than just gimmicks and has offered the collector with a wealthy supply of timepieces, these luxury watches have continued to be a excellent investment as well. As Rolex watches have remained an excellent shop of worth, they have grow to be an excellent type of collateral for a pawnbroking loan.
Always a brand to push the boundaries of the abilities of preceding wristwatches, it was one of their initial advertising ploys, back in 1927 advertising the newly created totally waterproof “Oyster” model, that proved to be one of their largest recoups.
On October 7th 1927 Miss Mercedes Gleitz, a younger typist and part time swimmer from London, on her eighth try, had just become the very first English female and only the twelfth individual in history to effectively swim the English Channel. It had taken her 15 hours 15 minutes and the gruelling process had taken its toll on the younger Miss Gleitz, who collapsed exhausted following the swim, remaining unconscious for more than 2 hours. Unsurprising seeing as the swim had been attempted in the far more hazardous month of October, as opposed to the previously favoured months of July and August.
Glory, nevertheless was brief for Mercedes Gleitz, as inside a week of her triumphant swim, a lady by the name of Mona McLennan, claimed to have finished the very same swim in a considerably faster time of 13 hours and 10 minutes. However, suspicions swiftly arose as the legitimacy of Mclennans claim and after much closer scrutiny, she swiftly admitted she was lying and her complete account was a hoax.
Unfortunately for Miss Gleitz, although she had genuinely finished the swim, the public now had doubts as to whether or not the account of occasions are accurate. Guilty by association it appeared. Deeply upset with the accusations, Miss Gleitz defiantly announced “Alrite, I’ll do it again” and the date of October 21st was set for what would be coined “The Vindication Swim”
Never 1 to miss out, Hans Wilsdorf, Managing Director and Co-Founder of Rolex, caught wind of the event, and noticed this as the ideal opportunity to launch his new entirely waterproof “Rolex Oyster” launched the 12 months prior to in 1926, into the public eye! Wilsdorf sent a letter to Miss Gleitz, providing her the present of a Green Rolex Watch, the Oyster watch, to put on throughout in the course of her mammoth swim. In exchange Gleitz would give a testimonial about the watch and its overall performance.
The Vindication Swim took place on 21st October 1927, and in accordance to the “The London Times ”circumstances we’re brutal. Severe and Excessive cold circumstances meant that on occasions throughout the attempt Gleitz had to battle slipping into a coma, due to the exhaustion and excesses she was placing her entire body through. Regardless of her valiant effort, following 10 hours battling the elements, Mercedes Gleitz was lifted into a rescue boat 7 miles short of the finish and the vindication swim was finished.
However due to the enormous character and bravery displayed by Glietz throughout the attempt, few now had minor doubt that her previous attempt had certainly been genuine. However, it was in the rescue boat that a reporter observed a tiny gold watch around the neck of Miss Gleitz, and noticed it was retaining excellent time and should have during the attempt.