Why Corporate Hospitality Pays for Itself
You need your business contacts to remember you ahead of your competitors.
The UK corporate hospitality market, including sports hospitality, is worth approximately £1.2 billion. That’s a lot of tickets, champagne, state of the art facilities and meals to enjoy.
More business leaders are realising that the potential return on investment makes the initial expenditure for corporate and sports hospitality vital.
Neglect a tepid relationship with a contact and you may not be the first service or product provider that leaps in to their mind.
With corporate hospitality you take them away from the business environment, offer an exceptional experience and form a bond with your guest.
With your shared memories to call upon you’ll be ahead of the pack and will reap the manifold rewards.
At the 2015 Rugby World Cup 80% of business leaders believed that corporate hospitality aided relationships with contacts and clients.
We may be in the digital age where the screen seems to rule communication but everyone appreciates the personal effort involved in corporate sports hospitality.
Why? It delivers the message that you want someone to have an excellent time out of the office which isn’t all about contracts, fees and sales.
You can discuss business, many deals are verbally agreed during events, but the focus is on the sporting or entertainment experience.
Rapport and loyalty are maximised.
Corporate and sports hospitality have another function which isn’t evident at first glance. Whilst you entertain your existing contact you will meet new contacts.
Event management London specialists know that corporate hospitality is an unbeatable networking opportunity.
You may leave the event with numerous sales leads that you couldn’t have expected at the start of the day.
Suddenly, you’ve not only covered your expenditure with the existing client’s business but you could make a wholly desirable profit. What more could you ask for?
So, where can you take advantage of sports hospitality?
- Henley Royal Regatta
You have the choice of state of the art facilities in the leading sports arenas and courses in the UK with fine dining, drinks and souvenirs. The best packages will offer meetings with sporting legends.
From Twickenham to Arsenal to Aintree to Headingly, the luxuries mount up rather pleasantly.
You can also invest in overseas corporate sports hospitality.
The British Formula 1 races take place at Silverstone but you may feel that Shanghai, Montreal or Melbourne have a greater “wow” factor. No business contact would be able to ignore such a grand gesture.
Here are some dates of events to get your mind whirring:
- Rugby: 18th March 2017
- RBS Six Nations Ireland v England
- Horseracing: 8th April 2017
- The Grand National
- Football: 6th May 2017
- Arsenal v Manchester United
- Tennis: 3rd-16th July 2017
- The Wimbledon Championships
- Golf: 19th-23rd July 2017
- The Open Championship
Event management London firms like DTB Sports and Events offer a raft of corporate hospitality packages so don’t hesitate to book for a fantastic R.O.I.